Desoto
Desoto is a European shirt label that specialises in jersey shirts. Its German-knitted jersey is made up in North Macedonia, and the range also covers polos, jackets and trousers.
| Specialism | Jersey shirts |
|---|---|
| Fabric | Knitted in Germany |
| Manufacturing | North Macedonia |
| Lines | Casual, Essential, Luxury |
| Website | desoto-shirts.de |
What is Desoto?
Desoto is a label built around the jersey shirt. Its jersey fabric is knitted in Germany and the garments are made up in North Macedonia, and the brand promotes its collections as Made in Europe.
Products and positioning
Besides shirts, the range includes polos, casual jackets, blazers, trousers, chinos, shorts and t-shirts, plus womenswear. The collections are organised into Casual, Essential (business) and Luxury lines.
The brand targets style-conscious buyers who want comfortable clothing for travel and everyday life. It focuses on sustainability and quality, with several selling points.
- Minimal designs with exclusive prints
- Non-iron garments made without chemicals
- Oeko-Tex certified fabrics
Distribution
Desoto presents its menswear collections at the trade fair Pitti Immagine Uomo and sells shirts through its own website.
Why it matters
Desoto addresses a clear need in menswear, the shirt that stays presentable without ironing, and does so with a narrow focus on knitted jersey.
Frequently asked questions
What does Desoto sell?
Desoto sells jersey shirts, polos, casual jackets, blazers, trousers and t-shirts, plus womenswear.
Where is Desoto made?
Desoto garments are made up in North Macedonia from jersey fabric knitted in Germany.