Einstein & Newton
Einstein & Newton is a fashion label from Düsseldorf, Germany, founded in 2012. It is known for printed shirts and sweatshirts.
| Founded | 2012 |
|---|---|
| Base | Düsseldorf, Germany |
| Known for | Printed shirts and sweatshirts |
| Head of Sales (2017) | Paul Friedrichs |
| Website | einstein-newton.de |
What is Einstein & Newton?
Einstein & Newton is a German fashion label founded in 2012 in Düsseldorf. It is known for printed shirts and sweatshirts, a focus that gave the brand a recognisable, graphic identity in German fashion retail.
Distribution
German trade newspaper Textilwirtschaft reported in December 2017 that the company was reorganising its collection and its sales. At that point it handled sales itself, and Paul Friedrichs, 24, joined as Head of Sales on 1 October 2017.
Products and positioning
- Printed shirts
- Printed sweatshirts
- Collections for men and women
The brand sells to fashion retailers rather than through a large own-store network, which is typical of younger German labels competing for space on the shelves of independent stores.
Why it matters
Einstein & Newton is an example of a small German label that built its profile on prints, and whose change of collection and sales set-up in 2017 was significant enough to be covered by the national trade press.
Frequently asked questions
Where is Einstein & Newton from?
Einstein & Newton is a fashion label based in Düsseldorf, Germany.
What does Einstein & Newton sell?
It is known for printed shirts and sweatshirts.