pure by h.tico

pure by h.tico is a German shirt brand from Hatico Mode GmbH, a family-owned company in Tirschenreuth, Bavaria. Launched in 1996, it is best known for men's business and functional shirts and also offers blouses for women.

What is pure by h.tico?

pure is the shirt brand of Hatico Mode GmbH, a family business based in Tirschenreuth in the Upper Palatinate, Bavaria. The brand launched in 1996 and is fully owned by the founding family.

History

The company was founded in 1947 by Hans Tischler and his son-in-law Hans Reiter, who started an underwear factory in Tirschenreuth with four sewing machines and seven employees. The business later grew into a shirt factory. Joseph Reiter, of the third generation, has managed the company since 2017.

Products and positioning

The main focus is on men's shirts, designed in Tirschenreuth. The range includes:

• Functional shirts that are non-iron and stretch
• Business, casual, festive and traditional costume shirts
• Trousers, polos, T-shirts and undershirts
• A women's line with blouses

The company mainly uses European fabrics, works with long-standing suppliers and collaborates with Italian fabric weavers. A shirt involves around 60 work steps and still includes significant manual work.

Distribution

pure sells through its online shop and through a business-to-business shop for trade customers, with stockists in Germany and other European markets.

Why it matters

pure by h.tico represents the German Mittelstand tradition of family-owned shirtmakers that have specialised in easy-care functional shirts.

Frequently asked questions

Where does pure by h.tico come from?

pure by h.tico comes from Hatico Mode GmbH, a family-owned shirtmaker in Tirschenreuth, Bavaria, Germany.

What is the pure functional shirt?

It is a non-iron stretch shirt and one of the brand's best-known products.

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