14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Spieth & Wensky

Germany

Spieth & Wensky is a German Trachten fashion company with a tradition dating back to 1913. It makes traditional Bavarian-style clothing such as dirndl for women and men, sold through its own stores, specialist retailers and online.

Facts
Tradition since1913
CountryGermany
BrandsSpieth & Wensky, Beckert
SpecialismTrachten fashion
Websitespieth-wensky.de
Segment
Mid-market
Categories
WomenswearMenswear
Sales channels
Own storesWholesaleE-commerceMarketplaces

What is Spieth & Wensky?

Spieth & Wensky is a German Trachtenmode company, trading as Spieth & Wensky GmbH, with a tradition dating back to 1913. It combines craftsmanship and tradition with modern design in traditional Alpine clothing.

Products and positioning

The company designs Trachten fashion for women and men, including dirndl, and runs two brands: Spieth & Wensky and Beckert. It highlights regional production, resource-conscious practices and high quality standards.

Distribution

  • Own stores in Bavaria, including Munich, Munich Laim, Passau, Obernzell, Pfarrkirchen, Pocking and Schönberg
  • A factory outlet in Obernzell, a store in Mayrhofen and a presence at Outletcenter Eben in Austria
  • Specialist retailers, supported by trade fairs, a dealer locator and a B2B shop
  • Its own online shop and platforms such as Zalando; its dirndl are also sold in the FC Bayern online store

The company also trains apprentices and recruits across its retail and production operations.

Why it matters

Spieth & Wensky is one of the established names in the German Trachten market, a segment that blends heritage dress with seasonal fashion and relies on a mix of own retail and specialist stores.

Frequently asked questions

Where is Spieth & Wensky from?

Spieth & Wensky is a German Trachten fashion company with stores mainly in Bavaria.

What does Spieth & Wensky make?

Spieth & Wensky makes traditional Trachten clothing for women and men, such as dirndl, under the Spieth & Wensky and Beckert brands.

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