Won Hundred
Won Hundred is a Copenhagen fashion brand founded in 2004 by Nikolaj Nielsen. Starting as a denim label, it now makes ready-to-wear for all genders with denim at its core.
| Founded | 2004 |
|---|---|
| Founder | Nikolaj Nielsen |
| Headquarters | Copenhagen, Denmark |
| Roots | Denim |
| Website | wonhundred.com |
What is Won Hundred?
Won Hundred is a Danish fashion label headquartered in Copenhagen. It was founded in 2004 by Nikolaj Nielsen and began as a denim-focused brand.
History
Denim craftsmanship has remained the foundation of the label, but over time Won Hundred has broadened into a full fashion brand. It has presented its collections to international buyers at trade fairs such as Pitti Uomo in Florence.
Products and positioning
Won Hundred offers denim ranges and ready-to-wear for all genders, from jeans and T-shirts to blazers and bomber jackets. The brand positions its styles as versatile, upscale and fashion-driven while keeping prices accessible relative to designer labels.
Distribution
The collections are sold worldwide through premium retailers, department stores and online stores, as well as through the brand's own web shop.
Why it matters
Won Hundred is part of the generation of Copenhagen brands that grew from denim into broader contemporary fashion, helping to establish Scandinavian design in international wholesale.
Frequently asked questions
Who founded Won Hundred?
Won Hundred was founded in 2004 by Nikolaj Nielsen in Copenhagen.
What does Won Hundred sell?
Won Hundred sells denim and ready-to-wear for all genders, including jeans, T-shirts, blazers and jackets.