(di)vision
(di)vision is a Copenhagen fashion brand founded in late 2018 by siblings Nanna and Simon Wick. It makes quality garments built on reuse, aiming to produce most collections from pre-existing materials.
| Founded | Late 2018 |
|---|---|
| Founders | Nanna and Simon Wick |
| City | Copenhagen, Denmark |
| Approach | Reuse of existing materials |
| Website | di-vsn.com |
What is (di)vision?
(di)vision is a Danish fashion brand from Copenhagen, founded in late 2018 by the siblings Nanna Wick and Simon Wick.
Products and positioning
The brand positions itself around quality garments built on reuse. It aims to make most of its collections from pre-existing materials rather than newly produced fabric.
In 2021 it showed a Copenhagen Fashion Week collection made from deadstock and vintage materials, which brought the brand to wider attention as an emerging Danish label.
- Garments made largely from existing materials
- Deadstock and vintage fabrics
- Presentation at Copenhagen Fashion Week
Distribution
(di)vision announced its first flagship store at Pilestraede 28 in Copenhagen, scheduled to open in February 2022.
The planned flagship marked a step from fashion week presentations to a permanent retail address in the city.
Why it matters
(di)vision is part of a Copenhagen generation of young labels treating reuse of existing material as the starting point of design, not a finishing touch.
Frequently asked questions
Who founded (di)vision?
(di)vision was founded in late 2018 by the siblings Nanna and Simon Wick.
Where is (di)vision from?
(di)vision is a Danish brand based in Copenhagen.