Martin Asbjørn
Martin Asbjørn is a Copenhagen fashion label founded by the Danish designer of the same name. It makes menswear that combines clean Scandinavian tailoring with surreal, genderless elements.
| Founder | Martin Asbjørn |
|---|---|
| Base | Copenhagen, Denmark |
| Category | Menswear, womenswear since SS22 |
| Platform | Copenhagen Fashion Week |
| Website | martinasbjorn.com |
What is Martin Asbjørn?
Martin Asbjørn is a Copenhagen based designer label named after its founder. The brand shows at Copenhagen Fashion Week and is known for menswear that mixes clean Scandinavian tailoring with fantastical, surreal and genderless elements.
History
Martin Asbjørn was born and raised in Copenhagen. Before launching his label he worked as an assistant buyer for a large Copenhagen store and in visual merchandising, then spent two and a half years in traditional menswear tailoring. For Spring/Summer 2022 the label introduced womenswear for the first time, and it presented an Autumn/Winter 2022 runway show during Copenhagen Fashion Week.
Products and positioning
The collections focus on fit and silhouette, with an emphasis on confidence and sensuality. Seasons are often built around escapist themes; Spring/Summer 2020 drew on Italian towns. A jumpsuit worn by the musician Lil Nas X is among the label's best known pieces. The designer describes the collections as menswear that is for everybody.
Why it matters
Martin Asbjørn is part of a new generation of Copenhagen designers who use the city's fashion week platform to push Scandinavian minimalism towards more expressive, gender fluid design.
Frequently asked questions
Who is Martin Asbjørn?
Martin Asbjørn is a Copenhagen born designer who trained in menswear tailoring before founding his own label.
What does Martin Asbjørn design?
He designs menswear that combines Scandinavian tailoring with surreal, genderless elements, and introduced womenswear for Spring/Summer 2022.