KnowledgeCotton Apparel
KnowledgeCotton Apparel is a Danish clothing brand founded in 2008 in Herning by Jørgen Mørup and his son Mads. It makes menswear from sustainable fabrics such as organic cotton and recycled fibres.
| Founded | 2008 |
|---|---|
| Founders | Jørgen Mørup, Mads Mørup |
| Headquarters | Herning, Denmark |
| Materials | Organic cotton, recycled fibres |
| Website | knowledgecottonapparel.com |
What is KnowledgeCotton Apparel?
KnowledgeCotton Apparel is a clothing line from Herning, Denmark, built on eco-friendly textiles. It uses sustainable fabrics such as organic cotton and recycled fibres across its collections.
History
The brand grows out of a long family textile tradition. In 1969 Jørgen Mørup opened a small textile company in Herning together with his father, and he began working with organic cotton at the end of the 1980s. In 2008 he founded KnowledgeCotton Apparel with his son Mads.
Products and positioning
The brand focuses on menswear made from:
- Organic cotton
- Recycled fibres
- Other lower-impact fabrics
It follows what it calls best-practice principles from raw material to finished garment in order to reduce its environmental impact.
Distribution
KnowledgeCotton Apparel is sold through independent and sustainable fashion retailers and online platforms across Europe.
Why it matters
As an early adopter of organic cotton in Danish apparel, the founding family's experience gives the brand a long track record in sustainable materials within the Scandinavian menswear market.
Frequently asked questions
Where is KnowledgeCotton Apparel from?
KnowledgeCotton Apparel is based in Herning, Denmark.
Who founded KnowledgeCotton Apparel?
It was founded in 2008 by Jørgen Mørup and his son Mads.