For Love & Lemons
For Love & Lemons is an American womenswear and lingerie brand founded in 2011 by Laura Hall and Gillian Rose Kern. It is known for dresses, lace pieces and lingerie.
| Country | United States |
|---|---|
| Founded | 2011 |
| Founders | Laura Hall and Gillian Rose Kern |
| Early bestseller | The Lulu Dress |
| Website | forloveandlemons.com |
What is For Love & Lemons?
For Love & Lemons is a womenswear brand founded in 2011 by Laura Hall and Gillian Rose Kern, who grew up in a small town in Wyoming and started lemonade stands together as children. The brand was built in the founders' garage and has a team of about 40 people.
Products and positioning
The range covers dresses and lingerie, including slip dresses, lace two-piece sets and lace-embroidered knits. The Lulu Dress was an early bestseller and became popular after celebrities wore it. The brand releases seasonal Fall and Holiday collections, and a Fall 2024 lingerie collection, the 7.16 Collection, included the Sabrina Slip, Eloise Top, Gertrude Slip, Serenity Teddy and Rubee Teddy. A bridal collection was planned for fall 2024.
Why it matters
The brand grew from a founder-led start into a recognised label in the premium contemporary space, and its profile on the Victoria's Secret platform reflects its crossover between dresses and intimates.
Frequently asked questions
Who founded For Love & Lemons?
For Love & Lemons was founded in 2011 by Laura Hall and Gillian Rose Kern.
What does For Love & Lemons sell?
It sells dresses and lingerie, including slip dresses, lace sets and bridal pieces.