Sleeper
Sleeper is a Ukrainian fashion brand founded in Kyiv in 2014 by former fashion editors Kate Zubarieva and Asya Varetsa. It makes pyjamas, dresses and loungewear designed to be worn at home or out.
| Founded | 2014 |
|---|---|
| Founders | Kate Zubarieva, Asya Varetsa |
| Headquarters | Kyiv, Ukraine |
| Production | Kyiv sewing studios |
| Reach | 32 markets (2021) |
| Website | the-sleeper.com |
What is Sleeper?
Sleeper is a Kyiv-based label founded in 2014 by former fashion editors Kate Zubarieva and Asya Varetsa. Its founding idea is walking sleepwear: multifunctional garments that can be worn at home or outdoors.
Products and positioning
The range has expanded from pyjamas into a broader womenswear offer:
- Pyjamas, loungewear and Party Pajamas, introduced in the 2017 holiday collection
- Dresses, including off-the-shoulder styles named dress of the year by Marie Claire in 2017
- Linen line from 2015 and a bridal collection from 2016
- Swimwear, shoes and bags
In 2021 the brand used recycled materials for the first time in its Weekend Chic set. Garments are produced in sewing studios in Kyiv.
Distribution
By 2021 Sleeper was available in 32 markets and more than 160 boutiques. Retail partners have included Net-a-Porter, Saks Fifth Avenue, Harvey Nichols, Bloomingdale's, Nordstrom, Harrods and Browns, alongside its own online store.
Why it matters
Sleeper is one of the best-known Ukrainian fashion exports, showing how a tightly defined product idea and local production can reach leading international retailers.
Frequently asked questions
Who founded Sleeper?
Sleeper was founded in 2014 by former fashion editors Kate Zubarieva and Asya Varetsa.
Where is Sleeper made?
Sleeper garments are made in sewing studios in Kyiv, Ukraine.