Anna Morgun
Ukraine
Anna Morgun is a Ukrainian fashion brand named after its founder and designer, Anna Morgun, with a base in Kyiv. By December 2020 it had staged more than 28 runway shows at home and abroad.
| Founder | Anna Morgun |
|---|---|
| Origin | Ukraine |
| Runway shows | More than 28 (by December 2020) |
| Years on local market | About 7 (by December 2020) |
| Announced plan | Move trademark abroad (2020) |
What is Anna Morgun?
Anna Morgun is a Ukrainian fashion and apparel brand founded and designed by Anna Morgun. A press release dated 6 December 2020 and datelined Kyiv says the brand had by then operated on the local market for about seven years.
Products and positioning
The brand presents itself as a "Made in Ukraine" label with international recognition and several product lines. The same release reports:
- more than 28 runway shows on local and foreign catwalks
- shows in Rome, Abu Dhabi and Baku
- invitations to London, New York and Milan
Trademark move
In that release the company said it intended to move its trademark abroad, citing business conditions in Ukraine and financial constraints, including those caused by COVID-19. No destination was named. Readers should check the brand's current status directly, because the release is from 2020.
Why it matters
Anna Morgun is a case of a designer label from Ukraine that built its profile through international fashion weeks and then looked at how to operate beyond its home market.
Frequently asked questions
Where is Anna Morgun from?
Anna Morgun is a Ukrainian fashion brand; a 2020 press release was issued from Kyiv.
Who founded Anna Morgun?
The brand was founded by its designer, Anna Morgun.