PODYH
PODYH is a Ukrainian womenswear brand founded in 2021 by architect Daria Plaksyuk. It works at the intersection of architecture and fashion, turning buildings into clothing and bags.
| Founded | 2021 |
|---|---|
| Founder | Daria Plaksyuk |
| Country | Ukraine |
| Design theme | Architecture |
| Website | podyh.com |
What is PODYH?
PODYH is a Ukrainian fashion brand that describes itself as created at the intersection of architecture and fashion. It was founded in 2021 by Daria Plaksyuk, an architect by training who calls Kyiv her hometown.
Design and inspiration
The brand's early work drew on Soviet-era modernist buildings in Kyiv built between 1960 and 1980, many of which are decaying or at risk of demolition. Plaksyuk's stated aim was to show their beauty and value impartially, without reference to the era. Pieces translated specific landmarks into products:
- A round leather handbag inspired by the UFO-like Institute of Information
- A knitted backpack inspired by the cylindrical Salyut Hotel
- Black leather dresses and skirts inspired by the monolithic Vernadsky Library
Later collections have widened the architectural lens. Art Nouveau. Chapter 1: Blooms draws on floral Art Nouveau buildings in Belgium, France and Spain.
Distribution
PODYH sells through its own online store, which presents its collections and seasonal sale.
Why it matters
PODYH is part of a generation of young Ukrainian labels that use local cultural heritage as the basis of a distinct design identity for international customers.
Frequently asked questions
Who founded PODYH?
PODYH was founded in 2021 by Daria Plaksyuk, an architect by training.
What inspires PODYH's designs?
PODYH's designs are inspired by architecture, from Kyiv's Soviet-era modernist buildings to European Art Nouveau.