María Cher
María Cher is an Argentine womenswear label founded in 2001 by designer María Cherñajovsky. It sells clothing alongside footwear, eyewear, costume jewellery, perfume and make-up through stores in Argentina, neighbouring countries and New York.
| Founded | 2001 |
|---|---|
| Founder | María Cherñajovsky |
| Origin | Argentina |
| Second line | Cher |
| International stores | Chile, Uruguay, Paraguay, United States |
| Website | mariacher.com.ar |
What is María Cher?
María Cher is a womenswear brand from Argentina, created by María Cherñajovsky, who launched her own label on 13 September 2001. She shortened her surname for the brand name because it was long and difficult to pronounce.
Products and positioning
The brand's creative direction combines modernism with artisanal craft, an idea that extends from the garments to the music, scent, furniture and lighting of its stores. Beyond clothing, the range covers footwear, eyewear, costume jewellery, perfume and make-up. The label produces two collections a year for Argentina and four for New York, with most production made in Argentina and all creative work based there.
More recently the founder introduced Cher, a second line that keeps the brand's identity while being more accessible in price and wearability, with the main María Cher line set to become more exclusive.
Distribution
- Around 25 owned and franchised stores in Argentina, plus wholesale accounts
- Stores in Chile, Uruguay and Paraguay
- Two stores in New York, on Bleecker Street and Madison Avenue
Why it matters
María Cher is one of the Argentine designer labels that has moved beyond its home market into the United States, combining a local production base with an international retail footprint.
Frequently asked questions
Who founded María Cher?
María Cher was founded by Argentine designer María Cherñajovsky, who launched the label in 2001.
Where are María Cher stores?
The brand has stores across Argentina as well as in Chile, Uruguay, Paraguay and New York City.