Cardón
Grupo Cardón · Argentina
Cardón is an Argentine clothing brand founded in 1988 by Gabo Nazar that draws on Argentine cultural identity blended with European influences. It sells womenswear, menswear, footwear, leather goods and accessories through a large franchise network and an online store.
| Founded | 1988 |
|---|---|
| Founder | Gabo Nazar |
| Stores | About 82, mostly franchised |
| Sister brand | Pampero |
| Website | cardon.com.ar |
What is Cardón?
Cardón is an Argentine apparel brand founded in 1988 by Gabo Nazar, who continues to own it. The brand sets out to highlight Argentine cultural identity, combining local roots with European influences in its collections.
Products and positioning
The range covers women's and men's clothing, footwear and accessories, with leather featuring throughout, from jackets and trousers to wallets and bags. A complements section offers mate sets, travel items and bags, and a separate Angus line includes clothing, accessories, homeware and special editions.
Distribution
Cardón operates around 82 points of sale, of which three are run directly by the company and the rest under a franchise system that Nazar strongly backs. Recent openings include Nordelta and a larger store at Galerías Pacífico in Buenos Aires, and the brand also has stores in Paraguay. An online store complements the physical network.
Nazar's group also owns Pampero, a brand founded by Alpargatas in 1908 that he acquired around twelve years before 2023 and which has about 100 stores in Argentina.
Why it matters
Cardón shows how a heritage driven Argentine label has scaled mainly through franchising, building a national retail footprint around a clearly local design identity.
Frequently asked questions
Who founded Cardón?
Cardón was founded in 1988 by Argentine entrepreneur Gabo Nazar, who still owns the brand.
Where is Cardón from?
Cardón is from Argentina, where it operates a large franchise based store network, with further stores in Paraguay.