Alpargatas
Alpargatas is a Brazilian footwear company best known as the creator and owner of Havaianas flip-flops. It designs, makes and markets footwear for Brazil and international markets.
| Country | Brazil |
|---|---|
| Flagship brand | Havaianas (since 1962) |
| Controlling shareholders | Itaúsa, Cambuhy Investimentos, Brasil Warrant |
| Ownership change | 2017 |
| Website | alpargatas.com.br |
What is Alpargatas?
Alpargatas S.A. is a Brazilian footwear company. It created Havaianas, the rubber flip-flop brand it launched and patented in 1962, which has become one of the best-known Brazilian consumer brands worldwide.
History
Alpargatas was owned for a period by J&F Investimentos. In 2017 the company was sold to a group formed by Cambuhy Investimentos, Itaúsa and the fund Brasil Warrant, which remain its controlling shareholders.
Products and positioning
Havaianas is the company's flagship brand, covering flip-flops and other casual footwear for women, men and children, sold at accessible price points with a strong Brazilian identity.
- Havaianas flip-flops
- Casual footwear for all ages
- Brazilian brand identity
Distribution
Havaianas is sold in Brazil and international markets, and Alpargatas reports its quarterly results publicly as a listed company.
Why it matters
Alpargatas is a rare example of a Latin American footwear company that turned a low-cost everyday product into a globally recognised fashion brand.
Frequently asked questions
What does Alpargatas own?
Alpargatas is the Brazilian company that created and owns Havaianas, the flip-flop brand launched in 1962.
Who owns Alpargatas?
Since 2017 Alpargatas has been controlled by Itaúsa, Cambuhy Investimentos and the fund Brasil Warrant.