Bebecê
Bebecê is a Brazilian footwear manufacturer based in the Serra Gaucha region of Rio Grande do Sul. It makes leather shoes, sneakers and comfort-oriented footwear sold mainly through multibrand retailers.
| Country | Brazil |
|---|---|
| Region | Serra Gaucha, Rio Grande do Sul |
| Main factory | Tres Coroas |
| Wholesale reach | 8,000+ multibrand retailers |
| Exports to | 20 countries |
| Website | bebece.com.br |
What is Bebecê?
Bebecê is a footwear brand and manufacturer from Brazil, based in Serra Gaucha, Rio Grande do Sul. It makes leather shoes, sneakers and comfort-oriented footwear.
Products and positioning
The company develops about 1,000 models a year, with eight launches annually and roughly 25,000 SKUs. Around a quarter of factory revenue comes from private-label production for other brands. The singer Simone Mendes has signed exclusive collections with the brand.
Distribution
Bebecê is primarily a wholesale business, selling to more than 8,000 multibrand retailers in Brazil and exporting to 20 countries. It also runs e-commerce and has opened its first own store, at NorteShopping in Rio de Janeiro. Its main factory is in Tres Coroas, one of three industrial units in Rio Grande do Sul.
Ownership
In May 2025 the executives Aryovaldo Mazzi Neto, Leonardo Costa Kwitko and Fabricio Ritter acquired 100 percent of the company. It employs about 1,000 people directly.
Why it matters
Bebecê shows how a Brazilian footwear manufacturer is moving from a wholesale-led model towards its own retail and online channels.
Frequently asked questions
Where is Bebecê from?
Bebecê is a Brazilian footwear brand based in Serra Gaucha, Rio Grande do Sul.
What does Bebecê sell?
Bebecê sells leather shoes, sneakers and comfort-oriented footwear, mainly through multibrand retailers.