Kolosh
Kolosh is a Brazilian footwear brand that makes casual and sports trainers for women and men. It positions itself around inclusive, personal sport and is widely sold through Brazilian online retailers and marketplaces.
| Country | Brazil |
|---|---|
| Products | Casual and sports trainers |
| Campaign | Tênis do Meu Jeito (2024) |
| Featured model | Velocit |
| Website | kolosh.com.br |
What is Kolosh?
Kolosh is a Brazilian trainer brand offering casual and athletic footwear for women and men. Its shoes are widely available through major Brazilian online retailers and marketplaces such as Dafiti, Netshoes and Magazine Luiza.
Products and positioning
In 2024 Kolosh presented a new market positioning built on the idea of inclusive, personal sport. Its campaign Tênis do Meu Jeito argued that there is no single right way to practise sport. Created by the agency Bistrô and starring actress Paolla Oliveira, it ran on national television, including TV Globo and paid sports channels, alongside outdoor advertising such as a large 3D facade in Porto Alegre and a strong social media presence.
The campaign highlighted the brand's men's trainers and the Velocit model, which features:
- Energy+ cushioning with elastane
- PWRgrip high grip sole
- 3D printed design elements
- Impulse+ insole
- Recycled rubber in its composition
Why it matters
Kolosh reflects how Brazilian footwear labels are moving from purely fashion led casual shoes towards performance features and sport positioning, backed by national media campaigns and broad online distribution.
Frequently asked questions
Where is Kolosh from?
Kolosh is a Brazilian footwear brand.
What does Kolosh sell?
Kolosh sells casual and sports trainers for women and men, including the Velocit model with Energy+ cushioning.