Etiqueta Negra
Etiqueta Negra is an Argentine clothing brand founded by polo player Federico Alvarez Castillo, known for polo inspired menswear and classic basics. It also offers womenswear, leather goods and polo gear.
| Founder | Federico Alvarez Castillo |
|---|---|
| Country | Argentina |
| Name meaning | Black Label |
| Polo link | Ellerstina club |
| Website | etiquetanegra.ar |
What is Etiqueta Negra?
Etiqueta Negra, Spanish for "Black Label", is an Argentine fashion brand founded by Federico Alvarez Castillo, a polo player and car enthusiast. His wife, Paula Cahen d'Anvers, designed the brand's women's collection.
Products and positioning
The brand combines dressier pieces with casual basics in a slim, Argentine and European fit, with what has been described as a smooth, warm masculine sensibility. Its offer has included:
- Italian made suits, cashmere sweaters and shirts
- Peruvian pima cotton T-shirts, washed shirts and jeans
- Leather goods and jackets
- Polo equipment and a women's collection
Polo heritage
Polo is central to the brand's identity. Alvarez Castillo and his family own and outfit the Ellerstina polo club, and the brand has dressed players in the final of the Argentine Open. A vintage car collection rotating among the stores has been part of the retail concept.
Distribution
Etiqueta Negra sells through its own stores in Argentina and online. In 2009 it opened a boutique on Lafayette Street in New York's SoHo as its first international venture.
Why it matters
Etiqueta Negra is one of the Argentine brands that have turned the country's polo culture into a lifestyle fashion proposition.
Frequently asked questions
Who founded Etiqueta Negra?
Etiqueta Negra was founded by Argentine polo player Federico Alvarez Castillo.
What does Etiqueta Negra sell?
It sells polo inspired menswear, tailoring, casual basics, leather goods and a women's collection.