29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Complot

Argentina

Complot is an Argentine fashion brand with a rock-inspired identity. It sells clothing, jeans, swimwear and accessories through its own stores, franchises and online shop.

Facts
CountryArgentina
IdentityRock and festival inspired
ChannelsOwn stores, franchises, online
LinesComplot Jeans, Standard Series
Websitecomplot.com.ar
Segment
Mid-market
Categories
WomenswearDenimAccessoriesSwimwear
Sales channels
Own storesE-commerceFranchise

What is Complot?

Complot is a fashion brand from Argentina. It communicates under the hashtag #ComplotRock, and its collections draw on a rock and festival attitude.

Products and positioning

The brand offers full seasonal collections, with its spring/summer 2027 range covering coats, sweatshirts, skirts and shorts, jeans, trousers and leggings, T-shirts, tops and bodysuits, swimwear, dresses and shirts. Ranges are also organised by theme:

  • Festival Looks and evening wear (Noche)
  • Standard Series basics and tailoring
  • Prints and unisex pieces
  • Complot Jeans

Accessories include costume jewellery, bags, belts, footwear, caps and hats, socks, sunglasses and scarves, allowing the brand to dress customers from head to toe.

Distribution

Complot sells through its own stores in Argentina, offers franchise opportunities and runs an online shop with nationwide shipping, interest-free instalments and an outlet section. It also has a phone sales line.

Why it matters

Complot represents the Argentine fashion labels that combine mono-brand stores, franchising and e-commerce, and that use a strong music-related identity to build a recognisable brand among young adult shoppers.

Frequently asked questions

Where is Complot from?

Complot is an Argentine fashion brand.

What does Complot sell?

Complot sells womenswear, jeans, swimwear and accessories such as bags, belts, footwear and costume jewellery.

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