Las Pepas
Las Pepas is an Argentine womenswear brand. It sells its collections through a network of its own stores in Argentina's main cities and has operated abroad in Spain and Uruguay.
| Country | Argentina |
|---|---|
| Category | Womenswear |
| Stores (2017) | 17 in Argentina |
| International | Bilbao, Spain; Montevideo, Uruguay |
| Website | laspepas.com.ar |
What is Las Pepas?
Las Pepas is an Argentine fashion company dedicated to womenswear. The brand is built around physical retail, with stores located in shopping centres and high streets across the country's largest urban markets.
Distribution
By late 2017 Las Pepas operated 17 points of sale spread across Buenos Aires, Córdoba, La Plata, Rosario and Santa Fe. That year it opened a 118 square metre store in the Galerías Pacífico shopping centre in central Buenos Aires, alongside other Argentine and international fashion names such as Rapsodia, Jazmín Chebar and Levi's.
The brand has also tested markets outside Argentina. It opened a store in Bilbao, Spain, in early 2016 and has had a presence in Montevideo, Uruguay. Earlier franchise operations in Peru, Chile, Paraguay and Nicaragua were wound down, the last of them closing in 2012.
Products and positioning
Las Pepas focuses on women's clothing, positioned for shoppers in Argentina's mall and urban retail environment rather than the luxury segment.
Why it matters
Las Pepas illustrates how Argentine womenswear brands have grown through owned stores in domestic malls while treating international expansion cautiously, shifting from franchising in neighbouring Latin American markets towards selective company stores abroad.
Frequently asked questions
Where is Las Pepas from?
Las Pepas is an Argentine womenswear brand with stores in Buenos Aires, Córdoba, La Plata, Rosario and Santa Fe.
What does Las Pepas sell?
Las Pepas sells women's clothing through its own stores.