Ayres
Ayres is an Argentine womenswear brand founded in Buenos Aires in March 1998 by Gabriel Isersky. It sells women's clothing such as tailoring, trousers, shirts and tops through its own stores and online shop.
| Founded | March 1998 |
|---|---|
| Founder | Gabriel Isersky |
| Focus | Womenswear |
| Retail footprint | Stores in Buenos Aires, Córdoba and Rosario |
| Website | ayres.com.ar |
What is Ayres?
Ayres is a women's fashion brand from Argentina, founded in March 1998 by Gabriel Isersky and associated with Buenos Aires. It has been described as one of the five most important women's brands in the country.
Products and positioning
Ayres focuses on womenswear. Its current range is organised around wardrobe pieces rather than trend items:
- Trousers
- Shirts and tops
- Tailoring (sastrería)
- A selection of premium items
Distribution
The brand has operated a chain of exclusive stores in major shopping centres in Buenos Aires, Córdoba and Rosario, with 25 stores at one point. Its own online shop offers delivery, free pickup at selected stores, interest-free instalments and a 30 day exchange period, combining physical retail with e-commerce.
Why it matters
Ayres is an example of an Argentine womenswear label that built its position through mono-brand stores in shopping centres, the dominant retail format for domestic fashion brands in the country, and has extended that network with its own online channel.
Frequently asked questions
Where is Ayres from?
Ayres is an Argentine womenswear brand associated with Buenos Aires.
Who founded Ayres?
Ayres was founded in March 1998 by Gabriel Isersky.