Maison Common
Maison Common is a German womenswear label founded in 2014 by designer Rieke Common. It is known for colourful, detail-driven novelty jackets, with most of its production in Germany.
| Founded | 2014 |
|---|---|
| Founder | Rieke Common |
| Signature | Novelty jackets |
| Production | About 80% in Germany, knitwear in Italy |
| Website | maisoncommon.com |
What is Maison Common?
Maison Common is a womenswear brand founded in 2014 by designer Rieke Common, who returned to her roots in Munich after working in New York. The collection is described as extremely feminine, detail-driven and chic, with an unexpected ironic twist, and its labels carry a signature pink bow.
Products and positioning
The novelty jacket is the brand's main focus and comes in a range of silhouettes. Around it, Maison Common builds a colourful, luxurious womenswear wardrobe.
- Jackets, blazers, coats and outerwear
- Dresses, shirts and skirts
- Knitwear, trousers and denim
- Scarves and shawls
Production is entirely European: around 80% of the collection is made in Germany, while knitwear is made in Italy.
Distribution
The label has shown at Pitti Immagine's Super trade fair in Florence and sells to multi-brand retailers, including through the Hotel Bayerischer Hof in Munich, as well as online.
Why it matters
Maison Common is one of the few German premium womenswear labels to manufacture most of its collection domestically, and its focus on a single hero product, the statement jacket, gives it a clear identity in a crowded contemporary market.
Frequently asked questions
Who founded Maison Common?
Maison Common was founded in 2014 by designer Rieke Common, who returned to Munich after working in New York.
Where is Maison Common made?
All production is in Europe, with around 80% in Germany and the knitwear made in Italy.