Nove
Nove is a Berlin womenswear label founded by Janina Waschkowski that designs clothing for pregnancy and breastfeeding. Its pieces are cut to adapt to the body so they can be worn before, during and after pregnancy.
| Founder | Janina Waschkowski |
|---|---|
| Based in | Berlin, Germany |
| Focus | Maternity and nursing wear |
| Production | Within about 300 km of Berlin |
| Website | nove-berlin.com |
What is Nove?
Nove is a German womenswear label from Berlin, founded by designer Janina Waschkowski. It makes clothing for pregnancy and breastfeeding, and for the periods before and after, with the aim of producing garments that remain wearable through each stage rather than only for a few months.
Products and positioning
The design idea behind Nove is adaptability. Cuts are developed to follow the changing body, so a dress or top can be worn during pregnancy, while nursing and afterwards. This positions the label between maternity wear and regular contemporary womenswear.
- Clothing for pregnancy
- Nursing friendly pieces
- Designs intended for long use beyond pregnancy
Production
Nove keeps its supply chain close to home. Production takes place within a radius of around 300 kilometres of Berlin to keep transport distances short, and the brand works to reduce waste by using up remaining materials.
Why it matters
Maternity clothing is often bought for a short period and discarded. Nove addresses that problem through design, by making pieces that stay relevant after pregnancy, and through local production that keeps its footprint and lead times small.
Frequently asked questions
Who founded Nove?
Nove was founded by Berlin designer Janina Waschkowski.
What does Nove make?
Nove makes womenswear for pregnancy and breastfeeding, designed to adapt to the body so it can be worn before, during and after.