Fassbender
Fassbender is a womenswear label from Hamburg, Germany. It made its debut at Berlin Fashion Week in 2021.
| Origin | Germany |
|---|---|
| Base | Hamburg |
| Debut | Berlin Fashion Week, 2021 |
| Category | Womenswear |
| Recognition | Second place, Zalando Sustainability Award |
| Website | myfassbender.com |
What is Fassbender?
Fassbender is a young fashion label based in Hamburg. It presented its first collection at Berlin Fashion Week in 2021 and is positioned in the premium and contemporary womenswear segment.
History
The label placed second at the Zalando Sustainability Award in February 2022, reflecting its stated sustainable ambitions. In summer 2022 it opened its first pop-up store in Hamburg.
Distribution
The pop-up store was set up like an atelier, allowing customers to see the collection in person. This direct retail step followed the label's presentation of its current summer collection at the time.
Why it matters
Fassbender is an example of a new German label that moved from a fashion week debut to a physical store within about a year, while placing sustainability at the centre of its identity.
Its pop-up store in Hamburg was the first physical point of contact between the label and its customers.
Frequently asked questions
Where is Fassbender fashion from?
Fassbender is a fashion label from Hamburg, Germany.
What does Fassbender sell?
Fassbender designs women's fashion collections, which it has shown at Berlin Fashion Week and in a pop-up store in Hamburg.