29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

TRISTAN

Canada

TRISTAN is a Canadian fashion brand and retailer founded in 1973 by Gilles Fortin and Denise Deslauriers and based in Montreal. It designs ready-to-wear for women and men, focused on workwear and suiting.

Facts
Founded1973
FoundersGilles Fortin and Denise Deslauriers
HeadquartersMontreal, Canada
FocusWorkwear and suiting for women and men
Websitetristanstyle.com
Segment
Mid-market
Categories
WomenswearMenswearAccessories
Sales channels
Own storesE-commerceFranchise

What is TRISTAN?

TRISTAN is a Montreal fashion brand that designs and sells its own ready-to-wear for women and men. Its collections centre on clothing for work and evenings out, including blazers and suiting, with some casual weekend pieces and accessories.

History

Gilles Fortin and Denise Deslauriers opened Tristan and Iseut, a multi-brand women's store in Saint-Jean-sur-Richelieu, in 1973, followed by a men's store in 1974. By the late 1970s they sold only in-house designs. The company moved its head office to the Lachine Canal in Montreal in 1996, operated stores in the New York area during the 1990s and unified all its shops under the TRISTAN name in 2007. The second generation of the Fortin family now runs the business.

Products and positioning

Denise Deslauriers has overseen design and production. A significant share of products has been made in Canada, in factories in Farnham and Cookshire, and the brand highlights a Made in Canada selection.

Distribution

TRISTAN sells through its own stores, mainly in Quebec with others in Ontario and Alberta, an e-commerce site in English and French, and a franchise model that took the brand to Santiago, Chile.

Why it matters

TRISTAN is one of Quebec's long-standing vertically integrated fashion retailers, designing, partly producing and selling its own collections.

Frequently asked questions

Where is TRISTAN from?

TRISTAN is a Canadian brand based in Montreal, founded in 1973 in Saint-Jean-sur-Richelieu, Quebec.

What does TRISTAN sell?

TRISTAN designs ready-to-wear for women and men, focused on workwear, suiting and going-out clothes, plus accessories.

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