The Good Tee
The Good Tee is a Canadian basics brand specialising in fair trade T-shirts made from organic cotton. It sells tees and basics for adults and young people with a strong focus on sustainability.
| Country | Canada |
|---|---|
| Focus | Fair trade T-shirts and basics |
| Material | Organic cotton |
| Good On You rating | Great |
| Website | thegoodtee.com |
What is The Good Tee?
The Good Tee is a Canadian apparel brand that specialises in fair trade T-shirts and basics. Sustainability is at the centre of its proposition, from the materials it uses to the way it packages products.
Products and positioning
The range covers T-shirts and other basics, including youth sizes. The brand's approach includes:
- Organic cotton and other lower impact materials
- Limiting chemical, water and wastewater use in the supply chain
- Recycling water to reduce consumption
- Recycled packaging
Its products contain no apparent animal-derived materials. The sustainability rating platform Good On You rates The Good Tee as Great, its top score, with the maximum rating for both planet and people.
Distribution
The Good Tee sells through its own online shop and supplies retailers, including campus stores, through wholesale.
Why it matters
The Good Tee shows how a brand built around a single product category can compete on transparency and ethical sourcing. Its strong independent rating makes it a reference point for fair trade basics in the Canadian market.
Frequently asked questions
Where is The Good Tee from?
The Good Tee is a Canadian brand.
Is The Good Tee sustainable?
The brand makes fair trade basics from organic cotton and is rated Great, the top score, by Good On You.