Mackage
APP Group · Canada
Mackage is a Montreal outerwear brand founded in 1999 by Eran Elfassy and Elisa Dahan. Wikipedia lists APP Group, a leather industry company run by members of the Elfassy family, as owner, and Tanya Golešić has been chief executive since 2021.
| Founded | 1999 |
|---|---|
| Founders | Eran Elfassy and Elisa Dahan |
| Headquarters | Montreal, Canada |
| Owner | APP Group (per Wikipedia) |
| Chief executive | Tanya Golešić, since 2021 |
| Segment | Premium and contemporary |
| Website | mackage.com |
What is Mackage?
Mackage is a Canadian luxury outerwear brand. Its website offers down jackets and parkas, puffers, vests, wool coats, leather and shearling jackets, raincoats and trench coats, together with ready to wear, footwear, accessories and ski clothing for women, men and children. The tagline is Aesthetics that Protect.
History
Eran Elfassy and Elisa Dahan founded the brand in 1999, with commercial launch in 2000. Dahan joined as co creative director in 2001. Wikipedia lists APP Group Inc., a leather industry company operated by members of the Elfassy family, as the owner. Tanya Golešić has been chief executive since 2021.
In its most recent reported activity the company launched its first footwear collection, including the Luka sneaker, and a capsule collection with the Croatian Football Federation ahead of the 2026 FIFA World Cup. The founders have said they plan to expand into accessories and handbags.
Business model and distribution
- Own stores: directly operated stores in Canada, the US, China, Japan, the Netherlands and France, including a flagship in SoHo, New York.
- International reach: the brand is sold in more than 40 countries.
- E-commerce: separate regional websites serve the US, Canada, the UK, the EU, South Korea and Japan.
Why it matters
Mackage is one of the best known Canadian premium outerwear labels outside the heavily technical segment. Its combination of fashion led design, vertical ownership by a leather company and an expanding store network shows how a niche outerwear brand can build an international business.
Frequently asked questions
Who owns Mackage?
Wikipedia lists APP Group Inc., a leather industry company operated by members of the Elfassy family, as the owner of Mackage.
Where is Mackage from?
Mackage is a Canadian brand founded in Montreal in 1999 by Eran Elfassy and Elisa Dahan, and it is still headquartered there.