Line the Label
PYA · Canada
Line the Label, also known as Line or Line Knitwear, is a Canadian womenswear brand from Toronto founded in 2000 by John Muscat and Jennifer Wells. It specialises in fashion knitwear for the modern urban woman.
| Founded | 2000 |
|---|---|
| Founders | John Muscat, Jennifer Wells |
| Headquarters | North York, Toronto, Canada |
| Speciality | Fashion knitwear |
| Website | linethelabel.com |
What is Line the Label?
Line the Label is a Toronto-based knitwear brand founded in 2000 by John Muscat and Jennifer Wells. Known simply as Line, it designs fashion knits aimed at women aged roughly 25 to 40, described as clothing for the modern yet urban woman.
History
The label built its profile through runway shows at Toronto Fashion Week and grew into a widely stocked wholesale brand. It was later acquired by the fashion importer PYA. International attention increased when a white jacket from the brand, later renamed The Meghan, was worn by Meghan Markle.
Products and positioning
Knitwear sits at the heart of the collections, from sweaters and cardigans to coats and jackets. Production takes place in Toronto and China.
Distribution
By 2014 Line knitwear was sold in more than 600 shops, including boutiques and department stores, supported by eleven showrooms across four countries, with showrooms in Vancouver, Montreal and the United States.
Why it matters
Line is one of the better-known Canadian contemporary womenswear labels, showing how a specialist knitwear brand can scale through wholesale and benefit from a single high-profile moment.
Frequently asked questions
Where is Line the Label from?
Line the Label is from Toronto, Canada, with its headquarters in North York.
Who founded Line knitwear?
The brand was co-founded in 2000 by John Muscat and Jennifer Wells.