SAXX
SAXX is a men's underwear brand founded in Vancouver, Canada, in 2006. It is best known for its BallPark Pouch construction and also makes swimwear, base layers and socks.
| Founded | 2006 |
|---|---|
| Origin | Vancouver, Canada |
| Signature | BallPark Pouch |
| Products | Underwear, swimwear, base layers, socks |
| Website | saxxunderwear.com |
What is SAXX?
SAXX is a men's underwear brand founded in Vancouver, Canada, in 2006. It built its reputation on a pouch construction designed to give support without friction, which it markets as the BallPark Pouch.
Products and positioning
The core of the range is underwear in several cuts, sold in standard and PRO versions of the BallPark Pouch as well as pouchless styles.
- Boxer briefs, boxers, trunks, briefs and long leg styles
- Tights and undershirts
- Swimwear, tops, bottoms and socks
- Multipacks and bundles
The brand positions its products around comfort and performance, for everyday wear as well as sport and outdoor activity.
Distribution
SAXX sells online through regional websites serving North America, Europe, Asia, Oceania and South America. It also works with retail partners, supported by a store locator and a dealer programme.
Why it matters
SAXX is one of the brands that helped turn men's underwear into a design-led, performance category, using a patented-style functional feature as its main point of difference.
Frequently asked questions
Where is SAXX from?
SAXX was founded in Vancouver, Canada, in 2006.
What is the SAXX BallPark Pouch?
The BallPark Pouch is SAXX's signature underwear construction, designed to give friction-free support.