RUDSAK
RUDSAK is a Canadian lifestyle brand from Montreal, founded by Evik Asatoorian in 1994. It began with leather, shearling and nylon outerwear and now also makes suits, shoes, bags, cashmere and ski collections.
| Founded | 1994 |
|---|---|
| Founder | Evik Asatoorian |
| Headquarters | Montreal, Quebec, Canada |
| First flagship | 1999 |
| Core category | Outerwear |
| Website | rudsak.com |
What is RUDSAK?
RUDSAK is a Montreal fashion brand founded in 1994 by Evik Asatoorian, who launched it to gain independence from his family's manufacturing business. Outerwear is its core expertise.
History
For its first six years RUDSAK operated purely as a wholesale brand, opening its first flagship store in 1999. By 2018 it had 35 stores across Canada. During the pandemic it closed some locations and shifted its weight towards e-commerce, which the founder now calls the brand's biggest store. In 2024 it marked 30 years in business.
Products and positioning
- Outerwear in leather, shearling and nylon
- Lightweight, packable down jackets
- Cashmere and couture ski collections
- Suits, shoes and bags
Distribution
RUDSAK combines its own boutiques, including a store at Royalmount in Montreal, with e-commerce and pop-ups in New York, Boston and Chicago. It entered the United States a few years ago, where online sales now nearly match those in Canada, and it has distribution agreements in Europe.
Why it matters
RUDSAK is one of the Montreal outerwear brands that have turned cold-weather expertise into an international lifestyle offer, and its move from a large store fleet to a digital-first model reflects wider changes in North American retail.
Frequently asked questions
Who founded RUDSAK?
RUDSAK was founded in 1994 by Evik Asatoorian in Montreal.
What is RUDSAK known for?
RUDSAK is known for outerwear in leather, shearling and down, and has expanded into suits, shoes, bags and ski collections.