14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Hiso

Canada

HiSO is a Canadian outerwear brand based in Toronto, active since 1975 under its earlier name Hide Society. It makes luxury jackets and coats in leather, shearling, fur, alpaca, wool and cashmere.

Facts
Active since1975
Former nameHide Society
HeadquartersToronto, Canada
OfficesBerlin, Germany
ProductionToronto and Poland
Websitehiso.ca
Segment
Luxury
Categories
WomenswearMenswear
Sales channels
Own storesE-commerce

What is HiSO?

HiSO is a Toronto-based outerwear brand that has been active since 1975. It was originally a small family boutique in Toronto's fashion district under the name Hide Society, and was later rebranded as HiSO. The family business is now run by the second generation, with twin brothers Karl and Mark leading it for just over 20 years.

Products and positioning

The brand makes luxury jackets and coats in leather, shearling, fur, alpaca, wool and cashmere. Its Black Label and White Label collections are named lines, and customers can order tailor-made pieces by choosing the material, the fur type and the colour.

HiSO presents itself as a luxury label with a sustainability focus, describing its leather and fur as by-products of the food industry.

Production

Headquarters are in Toronto, with offices in Berlin and a production facility in Poland. HiSO bought a factory in Toronto where its cashmere, wool and alpaca clothing is made, while shearling and leather jackets are still produced in Poland.

Why it matters

HiSO shows how a family-run Canadian business can combine local manufacturing with European production and offices to serve the luxury outerwear market.

Frequently asked questions

Where is HiSO from?

HiSO is a Canadian brand headquartered in Toronto, with offices in Berlin and production in Poland.

What does HiSO sell?

HiSO sells luxury jackets and coats in leather, shearling, fur, alpaca, wool and cashmere.

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