Moose Knuckles
Moose Knuckles is a Canadian outerwear brand founded in Montreal in 2009. It is known for heavyweight down parkas and is expanding into lighter layers and ready-to-wear.
| Founded | 2009, Montreal |
|---|---|
| Majority investor | Cathay Capital (since 2019) |
| Minority investor | Bosideng (since 2024) |
| Hero styles | Aurora, 3Q, Debbie |
| Website | mooseknucklescanada.com |
What is Moose Knuckles?
Moose Knuckles is a luxury outerwear label born in Montreal, Canada, in 2009. It makes parkas and jackets for women, men and children and has offices around the world.
History
Investment firm Cathay Capital acquired a majority stake in the company in 2019. In 2024 the Chinese down outerwear group Bosideng took a minority investment. Ellen Kinney, previously at A.L.C., became chief executive in spring 2025.
Products and positioning
Heavyweight outerwear remains the heart of the business, with warmth level 4 "Canada Cold" styles such as the Aurora, 3Q and Debbie still driving the majority of sales. The brand is broadening its offer with lighter-weight pieces, transitional layers and ready-to-wear.
Distribution
Moose Knuckles operates stores in Canada, including a Montreal flagship and locations in Toronto and Ottawa, as well as full-price stores and outlets in the United States. In 2025 it opened a pop-up in Amsterdam, its first full-price store in Europe. Wholesale partners include Neiman Marcus, Saks Fifth Avenue and Nordstrom, and around three quarters of business comes from direct-to-consumer sales through stores and e-commerce.
Why it matters
The brand illustrates how a specialist outerwear label can scale through investor backing and a shift towards direct retail, while reducing its dependence on a single heavy winter season.
Frequently asked questions
Where is Moose Knuckles from?
Moose Knuckles is a Canadian brand born in Montreal in 2009.
Who owns Moose Knuckles?
Cathay Capital acquired a majority stake in Moose Knuckles in 2019, and Bosideng took a minority investment in 2024.