Dirty Seahorse
Dirty Seahorse is a Canadian workwear brand founded in 2020 by Dianne Finnigan in Guelph, Ontario. It makes garments for women working in the skilled trades.
| Founded | 2020 |
|---|---|
| Founder | Dianne Finnigan |
| Based in | Guelph, Canada |
| Focus | Women's workwear for the trades |
| Website | thedirtyseahorse.com |
What is Dirty Seahorse?
Dirty Seahorse is a Canadian workwear company based in Guelph. Dianne Finnigan founded it in 2020 to make workwear for women in skilled trades, with an emphasis on garments that fit well, are comfortable and are durable and safe.
Products and positioning
The range includes overalls, sweaters, T-shirts and hats, sold through the company's own website. The overalls are the signature product and include features designed around the working day.
- Deep pockets
- Removable knee pads
- Abrasion-resistant and water-resistant panels
- A hidden pocket for feminine hygiene products
History
The company developed its first products with the School of Fashion at George Brown College in Toronto, which helped design and test prototypes including a fitted glove and the overalls. The overalls went through four failed prototypes before reaching their final version. Interns from several schools, including the University of Waterloo, George Brown College and Toronto Metropolitan University, have worked with the company.
Why it matters
Dirty Seahorse addresses a long-standing gap in the market for trade workwear cut for women, and it has attracted enquiries from the United Kingdom and Australia.
Frequently asked questions
Where is Dirty Seahorse from?
Dirty Seahorse is a Canadian brand based in Guelph, Ontario.
Who founded Dirty Seahorse?
Dianne Finnigan founded Dirty Seahorse in 2020 to make workwear for women in skilled trades.