Modern Eternity
Modern Eternity is a Canadian maternity clothing brand. It designs maternity outerwear for Canadian winters, along with nursing tops, activewear and leggings for pregnancy and beyond.
| Country | Canada |
|---|---|
| Speciality | Maternity outerwear |
| Key feature | 3-in-1 maternity extender panel |
| Retailers | Sport Chek, Best Buy |
| Website | moderneternity.com |
What is Modern Eternity?
Modern Eternity is a maternity wear brand from Canada. Its outerwear is designed in Canada, for Canadian winters, and the label aims to make functional clothing that stays wearable before, during and after pregnancy.
Products and positioning
The range is built around comfort and versatility:
- Winter maternity coats and parkas
- Lightweight down-filled maternity jackets
- Maternity and nursing tops and dresses
- Yoga and activewear, leggings and joggers
A key feature of its outerwear is a patented 3-in-1 maternity extender panel, which lets a coat adapt as the body changes and continue in use after the baby arrives. The brand also supports fitness for young mothers and believes that motherhood should be fully integrated and respectfully welcomed into daily society.
Distribution
Modern Eternity sells worldwide through its own online shop, with prices in several currencies. In Canada its jackets and tops are also carried by retailers such as Sport Chek and Best Buy.
Why it matters
The brand shows how a specialist label can serve a narrow need, cold-weather maternity wear, with a design feature that extends the life of each garment.
Frequently asked questions
Where is Modern Eternity from?
Modern Eternity is a Canadian brand whose maternity outerwear is designed for Canadian winters.
What does Modern Eternity sell?
It sells maternity coats and jackets, nursing tops and dresses, and maternity activewear and leggings.