14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Hernest Project

Canada

Hernest Project is a Canadian womenswear brand that makes comfortable loungewear such as joggers, tanks and dresses. Its garments are produced in Portugal with a strong focus on transparency and lower impact materials.

Facts
OriginCanada
ProductionPortugal
CategoryWomen's loungewear
Water99 percent recycled in manufacturing
Websitehernestproject.com
Segment
Mid-market
Categories
WomenswearLingerie
Sales channels
E-commerce

What is Hernest Project?

Hernest Project is a womenswear brand from Canada that focuses on comfortable loungewear. The label builds its identity around sustainability and transparency, and has been featured by sustainable fashion guides as one of the brands working towards more circular, lower waste production.

Products and positioning

The collection centres on easy everyday pieces:

  • Joggers
  • Tank tops
  • Dresses and relaxed separates

Most of its fabrics are sourced from more sustainable materials, and products are shipped in sustainable packaging.

Production and sustainability

Garments are made in Portugal, chosen for its compliance with international labour standards. The brand publishes information about its factories, including a video tour, and has a public code of conduct. It discloses its supply chain traceability level and set a goal of full traceability by 2025. It works with Green Story to calculate its carbon emissions and invests in carbon offset projects, and its manufacturing uses a closed loop process that recycles 99 percent of the water used. The brand also donates new garments to local women's charities and works with organisations that employ new immigrants.

Why it matters

Hernest Project shows how a small direct to consumer label can use detailed supply chain disclosure as a central part of its positioning.

Frequently asked questions

Where is Hernest Project from?

Hernest Project is a Canadian womenswear brand, with production in Portugal.

What does Hernest Project sell?

It sells women's loungewear such as joggers, tank tops and dresses.

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