Hope & Ivy
Iveson & Sage · United Kingdom
Hope & Ivy is an occasionwear label founded by Beth Chilton and Sarah Sleightholm and owned by the umbrella company Iveson & Sage. It sells affordable women's occasionwear and a bridal line.
| Founders | Beth Chilton and Sarah Sleightholm |
|---|---|
| Parent company | Iveson & Sage |
| Category | Occasionwear and bridal |
| Stockists | ASOS, Next and Topshop |
| Website | hopeandivy.com |
What is Hope & Ivy?
Hope & Ivy is a women's occasionwear label founded by Beth Chilton and Sarah Sleightholm. It sits under the umbrella company Iveson & Sage, which also owns the tailoring brand Alter.
Products and positioning
The label offers affordable occasionwear with prints, embroidery, lace and distinctive shapes, which the founders felt the high street lacked. It also has an affordable bridal line described as bohemian and feminine.
Distribution
Hope & Ivy is sold through ASOS, Next and Topshop, as well as its own e-commerce site. In 2017 the founders were looking at Urban Outfitters US, Revolve and Nordstrom, with a long-term goal of a premium range for Net-A-Porter.
Business context
The business was backed by Dragons' Den investors Deborah Meaden and Peter Jones. The founders reported first-year sales above their target of 500,000 pounds and later reached 1 million pounds.
Why it matters
Hope & Ivy is an example of an online-first occasionwear label that grew by supplying large fashion retailers and marketplaces while building its own direct channel.
Frequently asked questions
Who founded Hope & Ivy?
Hope & Ivy was founded by Beth Chilton and Sarah Sleightholm.
What does Hope & Ivy sell?
Hope & Ivy sells affordable women's occasionwear and a bohemian bridal line.