Ghospell
Ghospell is a London-based womenswear brand created in 2015 by the team behind Sister Jane. It makes dresses, tops, shirts and blazers, with featured pieces priced under 100 pounds.
| Founded | 2015 |
|---|---|
| Headquarters | London, United Kingdom |
| Related label | Sister Jane |
| Key products | Dresses, tops, blazers |
| Website | ghospell.com |
What is Ghospell?
Ghospell is a British womenswear brand based in London. It was created in 2015 by the team behind the label Sister Jane, and designs for women it describes as bold and rebellious.
Products and positioning
The brand combines a bohemian-urban style with minimal aesthetics and feminine touches. Its core categories are dresses in midi, mini, smock and tiered cuts, plus tops, shirts and blouses, with faux leather pieces and structured blazers also featured.
Ghospell is positioned as an affordable label. In one British press feature, the featured items ranged from 59 to 98 pounds, with everything under 100 pounds.
Distribution
Ghospell sells through its own website, ghospell.com, and its dresses and trousers are also listed on the online retailer ASOS.
Why it matters
Ghospell is an example of a sister label launched by an established British brand team to reach a different style and price proposition, relying on online channels rather than a store network.
Frequently asked questions
Where is Ghospell from?
Ghospell is a British womenswear brand based in London.
What does Ghospell sell?
Ghospell sells women's dresses, tops, shirts, blouses and blazers at accessible prices.