GIRDEAR
GIRDEAR (哥弟) is a womenswear brand founded in Taiwan in 1977 and now operated by Guangdong Girdear Fashion R&D Clothing Co., Ltd. in mainland China. It designs and produces women's fashion and is regularly listed among China's best known womenswear brands.
| Chinese name | 哥弟 |
|---|---|
| Founded | 1977, Taiwan |
| Operating company | Guangdong Girdear Fashion R&D Clothing Co., Ltd. |
| Category | Womenswear |
| Website | girdear.cn |
What is GIRDEAR?
GIRDEAR, known in Chinese as 哥弟, is a womenswear brand with origins in Taiwan, where it was founded in 1977. Today the business is run in mainland China by Guangdong Girdear Fashion R&D Clothing Co., Ltd., a company dedicated to the design and production of women's fashion.
Products and positioning
GIRDEAR focuses entirely on women's fashion, covering both design and production within its own company. Chinese brand ranking sites list it among the top ten womenswear brands in the country, reflecting its long presence and wide recognition among consumers.
Distribution
GIRDEAR products are sold in China through retail channels including the e-commerce platform JD.com, where the brand is listed under both its English and Chinese names.
Why it matters
GIRDEAR is an example of a cross strait fashion business: a label started in Taiwan that built its scale in mainland China. Its longevity in a highly competitive womenswear market makes it a reference point among domestic brands that predate the recent wave of designer and digital native labels.
Frequently asked questions
Where is GIRDEAR from?
GIRDEAR was founded in Taiwan in 1977 and is now operated by a Guangdong based company in mainland China.
What does GIRDEAR sell?
GIRDEAR designs and sells women's ready to wear clothing.