JUST IN XX
JUST IN XX is a Taiwanese designer label founded in 2013 by Justin Chou. It blends streetwear silhouettes with tailoring and cultural references, and has shown at New York Fashion Week and Taipei Fashion Week.
| Founded | 2013 (as Just In Case) |
|---|---|
| Founder | Justin Chou |
| Renamed | 2018 |
| Fashion weeks | New York, Taipei |
| Website | justinxx.com |
What is JUST IN XX?
JUST IN XX is a designer fashion brand from Taiwan, created by designer Justin Chou. Its style combines high end streetwear shapes with refined craftsmanship, storytelling and contemporary tailoring.
History
Chou launched the label in 2013 under the name Just In Case and renamed it JUST IN XX in 2018. In 2019 he added Luxxury Godbage by JUST IN XX, a line built on redesigned and upcycled garments. The brand has presented collections at New York Fashion Week on several occasions and at Taipei Fashion Week.
Products and positioning
Alongside its seasonal collections, the brand is known for projects that draw on cultural symbols:
- Licensed collections with Taiwan's National Palace Museum and National Museum of History, including reinterpretations of the Jadeite Cabbage
- Collaborations with Nike, Levi Strauss and Co. and Hyundai Motor Company
- Entrance uniforms for Taiwan's delegation at the Tokyo 2020 and Paris 2024 Olympics
- Uniforms for the Taipei Performing Arts Center and stage costumes
Why it matters
JUST IN XX is one of the most visible Taiwanese designer labels internationally, and its mix of museum licensing, upcycling and brand collaborations shows how a small independent house can build reach beyond runway collections.
Frequently asked questions
Who founded JUST IN XX?
JUST IN XX was founded by Taiwanese designer Justin Chou, who launched it in 2013 as Just In Case.
Where is JUST IN XX from?
JUST IN XX is a Taiwanese designer brand that shows at New York Fashion Week and Taipei Fashion Week.