Louise Misha
Louise Misha is a French bohemian fashion brand founded in 2012 by Marie Pidancet that designs womenswear, childrenswear and home collections. It is known for Indian-inspired floral prints, velvet and embroidered jackets.
| Founded | 2012 |
|---|---|
| Founder | Marie Pidancet |
| Origin | France |
| Collections | Women, children, home |
| Website | louisemisha.com |
What is Louise Misha?
Louise Misha is a French brand with a bohemian aesthetic, founded in 2012 by Marie Pidancet. Her childhood friend Claire Moulin is her associate in running the business.
History
The brand began with a line of jewellery before moving into clothing. It added childrenswear first, launched womenswear in 2016 and introduced a home collection in 2020, building a lifestyle offer around a single recognisable look.
Products and positioning
Louise Misha mixes styles and eras with detailed craftsmanship. Typical elements include:
- Indian-inspired floral prints
- Velvet and embroidered pieces, with the embroidered jacket as an iconic item
- Coordinating designs across women's and children's collections
- Home textiles
The brand states that half of its women's and children's pieces and almost all of its home line are made from organic cotton.
Distribution
Collections are sold in French and international boutiques, through concept stores and children's retailers, and via the brand's own online shop.
Why it matters
Louise Misha is a good example of a founder-led French label that grew from a small jewellery line into a multi-category lifestyle brand with a strong presence in independent boutiques.
Frequently asked questions
Who founded Louise Misha?
Louise Misha was founded in 2012 by Marie Pidancet, who runs the brand with her childhood friend Claire Moulin.
What does Louise Misha sell?
Louise Misha sells bohemian womenswear, childrenswear and home textiles, known for floral prints and embroidered jackets.