Rue de Tokyo
Rue de Tokyo is a Copenhagen fashion brand founded in 2016 by David Andersson Sahlin. It makes menswear and womenswear from natural, organic materials and high-end textiles, combining Japanese precision with French craftsmanship.
| Founded | 2016 |
|---|---|
| Founder | David Andersson Sahlin |
| Headquarters | Copenhagen, Denmark |
| Materials | Natural, organic and high-end textiles |
| Website | ruedetokyo.com |
What is Rue de Tokyo?
Rue de Tokyo is a fashion label based in Copenhagen, founded in 2016 by designer David Andersson Sahlin. The name reflects the two influences behind the brand: Japanese precision and devotion to perfection, and French craftsmanship and appreciation of the arts.
Products and positioning
The brand describes its style as natural elegance and absolute timelessness. Its designs draw on the founder's time living in Paris, Florence and Copenhagen, and aim to make the wearer feel good whether travelling or at work.
- Clothing for men and women
- Natural and organic materials
- High-end textiles and relaxed, timeless cuts
Rue de Tokyo has also worked on licensed collaborations, including a capsule with the Moomin characters.
Distribution
Rue de Tokyo presents its collections to international buyers at Pitti Immagine Uomo in Florence and sells through specialist retailers as well as online.
Why it matters
Rue de Tokyo is part of a wave of Scandinavian labels that look beyond Nordic minimalism for inspiration, here blending Japanese and French references with a natural materials focus that suits the market's growing interest in longer-lasting clothing.
Frequently asked questions
Who founded Rue de Tokyo?
Rue de Tokyo was founded in 2016 by designer David Andersson Sahlin.
Where is Rue de Tokyo from?
Rue de Tokyo is based in Copenhagen, Denmark.