14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Digel

Germany

Digel is a German menswear company founded in 1939 in Nagold by Gustav Digel. It makes suits, jackets, trousers, shirts and knitwear, positioned as timeless business fashion with substance.

Facts
Founded1939
FounderGustav Digel
Place of foundingNagold, Germany
Own stores since2013
Websitedigel.com
Segment
Mid-market
Categories
MenswearFootwearAccessories
Sales channels
Own storesE-commerceWholesale

What is Digel?

Digel is a German menswear brand founded in 1939 by Gustav Digel in Nagold, with about 20 employees at the start. It describes its style as timeless business fashion with substance, built on craftsmanship and entrepreneurial responsibility.

History

Export markets in Western and Eastern Europe were supplied from Nagold. In the mid 1970s the company added a women's collection called Dinesse, and in 2013 it opened its first own retail stores.

Products and positioning

The core range is men's clothing.

  • Suits, jackets, trousers and vests
  • Outerwear, shirts and knitwear
  • Accessories and shoes
  • Ceremony wear

Distribution

Digel sells through its own online stores, its own retail stores and B2B customers, and provides a store locator.

Its heritage in tailoring and business wear remains visible across the range, from suits to ceremony wear.

Why it matters

Digel is an example of a long-established German family clothing maker that has added direct retail and online sales to a wholesale tradition.

Frequently asked questions

Where is Digel from?

Digel is a German menswear company, founded in Nagold.

Who founded Digel?

Digel was founded in 1939 by Gustav Digel in Nagold.

All brands