KRAKATAU
KRAKATAU is a clothing brand that has existed since 1999, combining influences from subculture with technical innovation. It sells its clothing online with a one-year warranty.
| Since | 1999 |
|---|---|
| Focus | Technical, subculture-inspired clothing |
| Warranty | One year |
| Site languages | English, French, German, Russian |
| Website | krakatauwear.com |
What is KRAKATAU?
KRAKATAU is a clothing brand that describes itself as active since 1999. Its identity is rooted in humanity and draws inspiration from subculture and technical innovation, which places it between functional apparel and contemporary fashion.
Products and positioning
The brand focuses on clothing with a technical character. Its product communication uses concepts such as an Antagonist Survival Kit, reflecting the brand's interest in function and protection as part of its design language.
Key elements of the brand's offer include:
- Clothing designed with technical innovation in mind
- Inspiration drawn from subcultures
- A one-year warranty on products
Distribution
KRAKATAU sells through its own online store, which offers free delivery and is available in English, French, German and Russian, allowing the brand to address customers in several European markets directly.
Why it matters
With more than 25 years of history, KRAKATAU is an example of a long-established independent label that has built a following around technical apparel and subcultural references, and that offers a product warranty as part of its value proposition.
Frequently asked questions
When was KRAKATAU founded?
KRAKATAU describes itself as a clothing brand since 1999.
What does KRAKATAU make?
KRAKATAU makes clothing inspired by subculture and technical innovation, sold online with a one-year warranty.