TOPTOP
TOPTOP is a Russian womenswear brand and fashion tech holding headquartered in St Petersburg. It designs women's clothing, footwear and accessories in its own design bureau and has added jewellery, cosmetics and fitness apparel.
| Headquarters | St Petersburg, Russia |
|---|---|
| Type | Fashion tech holding |
| Brands | TOPTOP, TOPTOP STUDIO, Lera Nena |
| Stores | Moscow and St Petersburg |
| Website | toptop.ru |
What is TOPTOP?
TOPTOP is a fashion company from Russia that describes itself as an international fashion tech holding. Its central office is in St Petersburg.
Products and positioning
The company designs women's clothing, footwear and accessories in its own design bureau. In recent years it has broadened the offer to include jewellery, cosmetics and fitness apparel. Its brand portfolio includes:
- TOPTOP
- TOPTOP STUDIO
- Lera Nena and Lera Nena UNREAL
- L.N Atelier Parfumes
Production is spread across sites in Russia, Belarus, Portugal, Turkey and China.
Distribution
TOPTOP operates its own stores in Moscow and St Petersburg and sells online. The group has subsidiaries in Kazakhstan, Turkey and Europe.
Why it matters
TOPTOP is an example of a Russian womenswear business that combines in house design, a multi brand portfolio and a technology led approach to fashion retail. Its spread of production sites and foreign subsidiaries gives it a broader international footprint than many domestic peers.
Frequently asked questions
Where is TOPTOP from?
TOPTOP is a Russian fashion company with its central office in St Petersburg.
What does TOPTOP sell?
It sells women's clothing, footwear and accessories, and has added jewellery, cosmetics and fitness apparel.