LE CHEMISEUR®
LE CHEMISEUR® is a Paris brand making made-to-measure shirts and trousers, sold mainly online since 2014. Customers enter their height, weight and age and an AI tool developed in France calculates the cut.
| Based in | Paris, France |
|---|---|
| Online since | 2014 |
| Speciality | Made-to-measure shirts and trousers |
| Technology | AI fit calculation |
| Certification | B Corp |
| Website | lechemiseur.fr |
What is LE CHEMISEUR®?
LE CHEMISEUR® is a French made-to-measure label based in Paris that has offered online shirt creation since 2014. It specialises in custom shirts and trousers ordered without a tailor's measuring session.
Products and positioning
Instead of asking for body measurements, the brand asks customers for their weight, height and age. An AI tool developed in France then calculates the pattern for each order. The offer includes:
- Made-to-measure shirts, starting at 99 euros
- Made-to-measure trousers
- Gift boxes and gift vouchers
To reduce the risk of buying a fitted garment online, the first piece is covered by a 100-day guarantee and is reworked free of charge if the fit is wrong. The company is a certified B Corp.
Distribution
Sales run mainly through the brand's own e-shop, complemented by a shop in Paris and appointments that can be booked online. A customer club returns a share of each order as credit.
Why it matters
LE CHEMISEUR® is a practical example of AI applied to fit in fashion e-commerce. By replacing manual measurements with a few simple data points and an algorithmic pattern, it makes made-to-measure accessible online and tackles one of the main causes of returns in apparel.
Frequently asked questions
Where is LE CHEMISEUR® based?
LE CHEMISEUR® is based in Paris, France, where it also runs a shop.
How does LE CHEMISEUR® work out the fit?
Customers enter their weight, height and age, and an AI tool developed in France calculates the cut of the shirt or trousers.