La Femme MiMi
La Femme MiMi is a Czech womenswear label founded in Prague in 2007 by designer Mimi Lan. It makes colourful, embroidered clothing that combines traditional Asian and European elements.
| Founded | 2007 |
|---|---|
| Designer | Mimi Lan |
| Headquarters | Prague, Czech Republic |
| Style | Asian and European heritage |
| Website | lafemmemimi.com |
What is La Femme MiMi?
La Femme MiMi is a Prague fashion label created by designer Mimi Lan, who grew up partly in Vietnam and moved to Prague in 1993. Her clothing blends traditional elements of Asian and European heritage, with generous use of colour and embroidery.
History
The label began with second-hand clothes that Mimi redesigned to fit herself. Her first collection was shown at the Designblok design festival in Prague in 2007, which marked the start of the brand. The label has also been presented in Vietnam with the support of the Czech embassy in Hanoi.
Products and positioning
The brand focuses on wearable womenswear designed to remain in use for years rather than follow short trends. Its signatures include:
- Bold colour and embroidery
- References to Vietnamese and Czech traditions
- Timeless cuts for everyday wear
The designer has described reusing leftover materials as a form of fashion recycling.
Distribution
La Femme MiMi sells from its own boutique on Štěpánská street in Prague's New Town and through its website.
Why it matters
The label is a visible example of Vietnamese Czech creativity within the Czech designer scene.
Frequently asked questions
Who founded La Femme MiMi?
La Femme MiMi was founded by designer Mimi Lan, who showed her first collection at Designblok in Prague in 2007.
Where is La Femme MiMi based?
The label is based in Prague, with a boutique on Štěpánská street in the New Town.