29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

ODIVI

Czech Republic

ODIVI is a Czech fashion brand founded by the designer Iva Burkertová. It presents womenswear collections on the runway and sells through its own online store, alongside a bridal line and a rental offer.

Facts
FounderIva Burkertová
OriginCzech Republic
SegmentDesigner womenswear
LinesReady-to-wear, SOBJE WEDDING, rental
Websiteodivi.cz
Segment
Premium
Categories
Womenswear
Sales channels
E-commerceOwn stores

What is ODIVI?

ODIVI is a well-known Czech fashion label founded by the designer Iva Burkertová. The brand is built around her signature as a designer and has become one of the recognised names of the Czech designer scene, presenting its collections through runway shows.

Products and positioning

ODIVI works in the designer womenswear segment. Its collections are released seasonally and have included themed lines such as Body for spring and summer 2018 and an Upcycled collection that reworks existing materials. Beyond its main ready-to-wear, the brand offers:

  • SOBJE WEDDING, a bridal line
  • A clothing rental service
  • Home and office lines presented under the ODIVI name

Distribution

The brand sells directly to customers through its own online store, priced in Czech crowns and shipping from the Czech Republic, and keeps a direct relationship with clients through its designer-led communication.

Why it matters

ODIVI is an example of a Central European designer label that has grown beyond a single clothing line into a broader lifestyle offer. Its combination of runway collections, upcycling, bridal and rental shows how smaller designer brands are diversifying their business models to reach customers in more ways than seasonal ready-to-wear alone.

Frequently asked questions

Who founded ODIVI?

ODIVI was founded by the Czech fashion designer Iva Burkertová.

Where is ODIVI from?

ODIVI is a fashion brand from the Czech Republic, selling through its own online store.

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