9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Bohempia

Czech Republic

Bohempia is a Prague-based sustainable brand known for sneakers and barefoot shoes made from hemp. It was founded by managing director Tomáš Rohal.

Facts
Based inPrague, Czech Republic
FounderTomáš Rohal
Core materialHemp
Own storeJapan (as of 2021)
Segment
Mid-market
Categories
FootwearWomenswearMenswearAccessories
Sales channels
E-commerceOwn stores

What is Bohempia?

Bohempia is a sustainable fashion brand from Prague in the Czech Republic. The Czech business site Česká Cesta (cc.cz) describes Tomáš Rohal as its founder and managing director.

Products and positioning

In a 2021 interview, Rohal said that hemp sneakers and minimalist barefoot shoes are the company's largest source of revenue. The article also lists:

  • shoes made partly from recycled plastic from Japan
  • clothing, with a planned collection of light dresses, trousers and skirts
  • solid soaps, shampoos and kitchen cloths
  • a first-generation vegan leather in development

The materials include technical hemp fibre, which Rohal said he grows and processes himself, and yarn for clothing that blends hemp with cotton.

Distribution

At the time of the article the e-shop operated only in the USA and Japan, and the brand had a physical store in Japan. Rohal also reported demand in Slovakia, Germany, Finland and England.

Why it matters

Bohempia is an example of a Czech brand that built an export business on a single natural material.

Frequently asked questions

Where is Bohempia from?

Bohempia is a Czech brand based in Prague.

What does Bohempia sell?

Bohempia sells hemp sneakers and barefoot shoes, and also clothing and soaps.

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