Rejoice
Rejoice is a Czech sporty outdoor clothing brand operating since 1998. It is best known for colourful patchwork trousers and also sells T-shirts and other functional wear.
| Operating since | 1998 |
|---|---|
| Origin | Czech Republic |
| Signature | Patchwork trousers |
| Store | Prague |
| Website | rejoice.cz |
What is Rejoice?
Rejoice is a Czech clothing company that has been operating since 1998. It makes sporty, functional clothing with a relaxed outdoor character and has a strong following among Czech customers.
Products and positioning
The brand's best-known product is its patchwork trousers, made in many colours with patches on the knees. Alongside these, the range includes plain trousers and T-shirts. Rejoice sits at an accessible price level, presenting itself as practical everyday wear for active people rather than technical mountaineering equipment.
- Patchwork trousers in multiple colours
- Non-patchwork trousers
- T-shirts and casual tops
Distribution
Rejoice sells through its own shop in Prague, located off Wenceslas Square, and through its website, where customers can customise their trousers. The brand's products are also listed by Czech retailers and deal platforms.
Why it matters
Rejoice is an example of a domestic Czech outdoor label that built recognition through a distinctive signature product and an early direct-to-consumer customisation offer.
Frequently asked questions
Where is Rejoice from?
Rejoice is a Czech clothing brand with a shop in Prague.
What is Rejoice known for?
Rejoice is best known for its colourful patchwork trousers, which customers can customise online.