Moira
Moira is a Czech maker of functional and thermal clothing for men, women and children, active since 1991. Its products are designed and made in the Czech Republic and sold through its own network of brand stores.
| Active since | 1991 |
|---|---|
| Country | Czech Republic |
| Signature material | Moira TG 900 fibre |
| Brand stores | 27 in the Czech Republic |
| Website | moira.cz |
What is Moira?
Moira is a Czech functional clothing brand that has operated since 1991. It designs and manufactures its products in the Czech Republic, working with locally produced materials.
Products and positioning
Moira is best known for functional and thermal base layers. Its range includes:
- Base layer tops and bottoms, roll necks, underwear and socks
- Hoodies, vests, jackets and dresses
- Everyday clothing and a Tactical line
- Hats, gloves and scarves
Materials include its own Moira TG 900 synthetic fibre, invented and patented in 1996, as well as Merino Light 100%, Duo Design and Moira Stretch. Since 2018 the company has also produced bulletproof vests, and it has developed a range for professionals.
Distribution
Moira operates 27 brand stores across the Czech Republic, including in Prague, Brno, Strakonice and Ostrava, alongside its own online shop. The company has said that it does not build its strategy on discounting and relies on its own production.
Why it matters
Moira is one of the Czech apparel brands that has kept design and production at home, using proprietary fibres to compete in technical underwear.
Frequently asked questions
Where is Moira from?
Moira is a Czech brand whose functional clothing is designed and made in the Czech Republic.
What does Moira make?
Moira makes functional and thermal clothing, including base layers, underwear, socks, jackets and everyday wear for men, women and children.